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Upon release the song was met with universal acclaim from music critics; who praised the track, appreciating its cross-over appeal and lyrical content. Commercially, the song has peaked at number 24 on the US Billboard Hot 100 and within the top forty in Australia, Ireland, New Zealand and the United Kingdom. The song's accompanying music video was directed by Diane Martel, who Minaj has previously worked with, and was released on June 9, 2014. Minaj promoted the song by performing it live at the 2014 BET awards.
Minaj first mentioned the song in her promo single, "Yasss Bish" which features Soulja Boy. She stated that the single will drop in two weeks. In an interview with Rap-Up TV, she stated that the song was "uplifting" and "very soulful". Prior to its release, she also described the song with "It sounds like urgency, It sounds like betrayal. It sounds like running. It sounds like fainting. It sounds like love. It sounds like -- *gasp!*", in an interview with Billboard. On May 19, Minaj revealed the official artwork for the single via her Instagram page. She revealed the title of the song at the 2014 Billboard Music Awards and afterwards hosted a Q&A on Twitter where she revealed information regarding the single. On May 21, the full song premiered, worldwide, on her official Soundcloud page with song being available for purchase on iTunes later that day. She also promoted the single through multiple radio interviews including phone interviews with Power 105.1's nationally syndicated show The Breakfast Club, KIIS-FM's On Air with Ryan Seacrest, Hot 97's morning show, Z100 with Elvis Duran and the Morning Show and a sit down interview with Los Angeles based radio station, Power 106 with "The Big Boy's Neighborhood Morning Show".
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